Importance of a website in real estate
The times they are a’changing, and we need to be a’changing alongside them.
If your agency hasn’t got a website yet, then you should be asking yourself; ‘why?’
Google has reported a 253% increase in real estate related searches over the past four years. That figure is only growing. As a matter of fact, 90% of home-buyers now search online during their home buying process –and that’s not just for which house they want, but which agency they want to work with.
You need to sell yourself just as much as you need to sell your properties. The best way to do that these days is online.
A website is perhaps one of the best advertisements your agency can have. You can offer clients (or prospective clients) the ability to search through your listings whenever they want, wherever they are. Long gone are the days of driving down to the real estate office to scan the walls for something you liked the look of.
Because your website is now just as important as your office you need to make sure it sparkles. Turn the wattage up to its maximum and make it shine like a Colgate smile – it has to be perfect. There are thousands of websites on the Internet, all just a few clicks away, so you need to convince people you’re worth their time before they run off somewhere else. There are a few things to think of when creating a great website;
Your content should be relevant and alluring – never settle for less. Your pictures should be of the highest quality. Your design should be crisp, clean and uncluttered.
Now with everything going mobile, your website should work just as well on a phone as it does on a computer. (Thankfully, this isn’t as difficult as it sounds with the wonders of responsive web design). A huge percentage of people are going for their phones instead of their computers nowadays, and you need to prepare for that.
Whatever your business may be, you need to impress your clientele. When your business is selling something as costly as property, you’re customers are going to want to be impressed tenfold.
You need a website to be a successful in real estate, and it needs to be better than the rest.
